How to Build a Creative Culture: Insights from Atlanta’s Most Innovative Companies

Building a creative culture is essential for any business looking to innovate and stay ahead of the curve. In Atlanta, some of the most innovative companies are leading the way in creating a work environment that fosters creativity and innovation.

According to an article in Forbes, “companies that invest in creative culture and a diverse workforce see a higher return on investment.” One way to foster creativity is by creating a supportive and collaborative work environment. “The most innovative companies have cultures that encourage openness and collaboration,” says entrepreneur and CEO of Atlanta-based FullStory, Scott Voigt.

Another key factor in building a creative culture is investing in employee development. As Amanda Sabreah, founder and CEO of Atlanta-based coworking space Gather, explains: “We want to foster a culture of lifelong learning, and we invest in employee development to help them grow in their careers.”

Overall, building a creative culture requires a commitment to openness, collaboration, and continuous learning. As Forbes summarizes, “the most innovative companies prioritize creativity, curiosity, and learning. They foster a culture that encourages experimentation, risk-taking, and exploration, and they empower their employees to make an impact.”

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