Tuaca “Napkin Art – Influencer Seeding”
Tuaca is a near-century old vanilla citrus liqueur brand founded in Italy. The brand recently launched a campaign that aims to celebrate the cocktail napkin as a longtime canvas for serendipitous inspiration.
The Tomorrows were asked to invite artists of all backgrounds to draw, doodle or illustrate whatever it is that inspires them, on an everyday cocktail napkin. We focused on influencers in the target market; specifically tattoo artists and bartenders. We encouraged these influencers with a Tuaca “Inspiration Kit” filled with all types of goodies. Via social media channels, the influencers were able to create buzz and inform the artist community of the $5000 grand prize. All applicants submitted their entries via upload to www.tuacaart.com.