MTV “2015 Bonnaroo Festival”

Our friends over at KTC asked us co-produce a last minute video experience at the 2015 Bonnaroo Festival for MTV. Currently, MTV is re-introducing music to a millennial audience. Using the 2015 Bonnaroo Festival as a springboard, MTV created an interactive art display for the emerging millennial consumer target.

The team at KTC realized that the brand had no intent on recording the experience, so we arranged for a guerrilla film crew to film consumers interacting with the art space throughout the experience… and we produced an awesome recap video documenting the experience.

[DISCLOSURE] I’ve been super excited to share this project with the world. It’s a great example of how we connect dots.

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